Last updated: 1 April 2026
1. Introduction
BLACK INKY NOTHINGNESS LTD ("we," "us," or "our"), a company registered in England & Wales (Company No. 14829367), operates the website blackinkynothingness.com ("the Site"). We provide a referral and comparison service that connects UK homeowners with vetted home security installation professionals.
This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our Site or use our services. We are committed to protecting your privacy and handling your data in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using this Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site or submit any personal information to us.
2. Data Controller
The data controller responsible for your personal information is:
BLACK INKY NOTHINGNESS LTD
Suite 12, Greenfield Business Centre
45 Harrow Road, London, W2 1HH, United Kingdom
Company No. 14829367 (England & Wales)
Email: privacy@blackinkynothingness.com
Phone: +44 (0) 800 772 0850
If you have any questions about how we handle your personal data, or if you wish to exercise any of your rights, please contact us using the details above.
3. Information We Collect
3.1 Information You Provide Directly
When you complete a form on our Site, request a security assessment, or contact us, we may collect:
- Full name
- Email address
- Telephone number
- Postcode
- Property type (e.g. detached house, semi-detached, flat, terraced)
- Home security preferences and requirements (e.g. CCTV, alarm systems, smart locks, monitoring services)
- Number of bedrooms and property size
- Home ownership status (owner or tenant)
- Contact preferences and preferred times for callbacks
- Any additional information you include in messages or notes
3.2 Information Collected Automatically
When you visit our Site, we may automatically collect:
- IP address and approximate geographic location
- Browser type, version, and language settings
- Operating system and device type
- Pages visited, time spent on pages, and navigation paths
- Referring website or source
- Date and time of your visit
- Screen resolution and viewport size
This information is collected through cookies and similar technologies. Please see our Cookie Policy for full details on how we use cookies.
4. How We Collect Your Information
We collect personal information through the following methods:
- Online forms: When you request a free security assessment, complete a comparison enquiry, or use our contact form
- Cookies and tracking technologies: Automatically collected when you browse our Site (see our Cookie Policy)
- Analytics tools: We use Google Analytics and similar services to understand how visitors use our Site
- Email and telephone: When you contact us directly via email or phone
- Third-party sources: We may occasionally receive information from our security installer partners if you have given them permission to share it with us
5. How We Use Your Data
We use your personal information for the following purposes:
- Matching you with security installers: To connect you with vetted home security professionals in your area who can provide quotes and services tailored to your requirements
- Responding to enquiries: To answer your questions, respond to contact form submissions, and follow up on assessment requests
- Improving our services: To analyse usage patterns, improve our content, optimise user experience, and develop new features
- Sending relevant information: To provide you with useful information about home security, including guides, tips, and updates about our service (only where you have consented or where we have a legitimate interest)
- Legal compliance: To comply with applicable laws, regulations, and legal processes
- Fraud prevention: To detect and prevent fraudulent, malicious, or unauthorised activity on our Site
- Service administration: To manage and administer our platform, maintain records, and conduct internal analysis
6. Legal Basis for Processing
Under the UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following legal bases:
- Consent (Article 6(1)(a)): When you submit a form or opt in to marketing communications, you consent to our processing of your data for the stated purposes. You may withdraw your consent at any time by contacting us or using the unsubscribe link in any marketing email.
- Legitimate interest (Article 6(1)(f)): We have a legitimate interest in analysing Site usage to improve our services, in operating our referral business, and in communicating with you about services you have enquired about. We ensure these interests do not override your fundamental rights and freedoms.
- Contract performance (Article 6(1)(b)): Where processing is necessary to fulfil a request you have made, such as matching you with security installers after you submit an assessment form, we process your data on the basis of contract performance or steps taken at your request prior to entering into a contract.
- Legal obligation (Article 6(1)(c)): We may process data when required to comply with a legal obligation, such as tax, accounting, or regulatory requirements.
7. Data Sharing
We may share your personal information with the following categories of recipients:
- Home security installer partners: When you request an assessment or quote, we share your details with up to three vetted security installation companies in your area so they can contact you and provide tailored proposals. These partners are contractually obligated to handle your data in accordance with applicable data protection laws and our data processing agreements.
- Service providers: We work with trusted third-party providers for website hosting, analytics, email delivery, customer relationship management, and technical support. These providers process data on our behalf and are bound by data processing agreements that require them to protect your information.
- Legal and regulatory authorities: We may disclose your data when required by law, regulation, court order, or other legal process, or to protect our rights, property, or safety.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.
We do not sell your personal information to third parties for their own marketing purposes. We only share your data as described above and with your knowledge.
8. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Our specific retention periods are:
- Lead and assessment data: Retained for up to 24 months after your last interaction with us
- Account and registered user data: Retained for up to 36 months after your last interaction or until you request deletion
- Contact form submissions: Retained for up to 12 months
- Analytics data: Retained in aggregated, anonymised form indefinitely for statistical analysis
- Marketing consent records: Retained for the duration of your consent plus 12 months following withdrawal
You may request deletion of your personal data at any time by contacting us at privacy@blackinkynothingness.com.
9. Your Rights
Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
- Right of access: You may request a copy of the personal data we hold about you (known as a Subject Access Request)
- Right to rectification: You may request correction of inaccurate or incomplete personal data
- Right to erasure: You may request deletion of your personal data where there is no compelling reason for its continued processing (the "right to be forgotten")
- Right to restriction of processing: You may request that we limit how we use your data in certain circumstances
- Right to data portability: You may request your personal data in a structured, commonly used, machine-readable format and have it transferred to another controller
- Right to object: You may object to our processing of your personal data where we rely on legitimate interest as our legal basis
- Right to withdraw consent: Where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal
- Rights related to automated decision-making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you
To exercise any of these rights, please email privacy@blackinkynothingness.com. We will respond to your request within one calendar month, as required by the UK GDPR. In certain circumstances, we may extend this period by a further two months, in which case we will inform you and explain the reason for the delay.
There is no fee for making a request, although we may charge a reasonable administrative fee if your request is manifestly unfounded or excessive.
10. Cookies
Our Site uses cookies and similar technologies to distinguish you from other users, to improve your browsing experience, and to help us analyse how the Site is used. Cookies are small text files placed on your device when you visit our Site.
We use essential cookies (required for the Site to function), analytics cookies (to understand usage patterns), and functional cookies (to remember your preferences). You can manage your cookie preferences through your browser settings.
For full details about the cookies we use, their purposes, and how to control them, please see our Cookie Policy.
11. International Transfers
Your personal data is primarily stored and processed within the United Kingdom. However, some of our service providers (such as hosting and analytics providers) may process data in countries outside the UK.
Where we transfer personal data outside the UK, we ensure that appropriate safeguards are in place in accordance with the UK GDPR, such as:
- Transfers to countries deemed to provide an adequate level of protection by the UK Secretary of State
- Use of the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses
- Other approved transfer mechanisms as permitted under UK data protection law
You may request further details about the safeguards we have in place by contacting us.
12. Security Measures
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted through our Site
- Encrypted storage of personal data at rest
- Access controls limiting who within our organisation can view personal data, on a need-to-know basis
- Regular security assessments, vulnerability scans, and software updates
- Secure data storage with reputable hosting providers who maintain appropriate certifications
- Staff training on data protection and information security practices
While we take all reasonable steps to protect your data, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to maintaining robust protections.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Changes will be posted on this page with an updated "Last updated" date.
Where changes are significant, we will make reasonable efforts to notify you, for example by placing a prominent notice on our Site. We encourage you to review this policy periodically. Your continued use of the Site after changes have been posted constitutes your acceptance of the updated policy.
14. Contact Us
If you have any questions or concerns about this Privacy Policy, wish to exercise any of your data protection rights, or want to make a complaint about how we handle your personal data, please contact us:
BLACK INKY NOTHINGNESS LTD
Email: privacy@blackinkynothingness.com
Phone: +44 (0) 800 772 0850
Address: Suite 12, Greenfield Business Centre, 45 Harrow Road, London, W2 1HH, United Kingdom
If you are not satisfied with our response, or if you believe we are processing your personal data in a way that is not compliant with data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113